Manual 14 Fun Facts About Animal Eyes: A 15-Minute book (15-Minute Books 23)

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Lately I have been trying — with difficulty, because I am by nature a grazer and skimmer — to read more slowly. I trace the margin with my finger as I read, like a learner-reader, so I can pause and think about what I have just read and not lose my place. And I often read aloud, or at least move my lips, even if that means getting some odd looks in public places.

Reading aloud slows you down and obliges you to notice the words, to start giving them the kind of attention the writer gave them. That is how Shakespeare would have been taught to read and write at grammar school — rote learning the art of verbal ornament, getting to know how the words themselves felt in the mouth before they calcified into sense and logic.

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Most below-the-line comment focuses on whether the commenter agrees with the writer. It rarely mentions what a piece of writing was actually like to read. Ultimately it is irreducible to precis or paraphrase.


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It can only be fully understood by immersing oneself in the words and their slow unravelling of a line of thought. The slow reader is like a swimmer who stops counting the number of pool laps they have done and just enjoys how their body feels and moves in water. Slow reading feels to me like a more generous, collegiate form of reading — rather as listening is a more generous act than speaking, and more difficult. Like any such encounter, it should take as long as it takes and be its own end. The human need for this kind of deep reading is too tenacious for any new technology to destroy.

In practice, older technologies are quite resilient and can coexist with new ones.


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  5. The Kindle has not killed off the printed book any more than the car killed off the bicycle. When digital TV arrived 20 years ago, most people thought that viewers would zap quickly through the hundreds of channels and television would have to be fast and loud to keep their attention. In fact the great success of the digital era has been long, multi-stranded box-set dramas that demand huge intellectual and emotional commitment from viewers.

    As with deep viewing, the hunger for deep reading endures. We still read intricate, involving novels. We still seek out layered, contemplative writing online that resists the impulse to reduce itself to glibly articulate opinion.

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    We still want to savour slowly gestated ideas and carefully chosen words. Even in a fast-moving age there is time for slow reading. Facebook Twitter Pinterest. Topics Books. E-readers Gadgets Ebooks features. Reuse this content. Order by newest oldest recommendations. Show 25 25 50 All. Threads collapsed expanded unthreaded. Loading comments… Trouble loading?

    Most popular. In another ad campaign, a character would be breaking bad news to another such as a baseball manager replacing a struggling pitcher with a reliever , but then offers helpfully, "I've got good news: I just saved a bunch of money on my car insurance by switching to GEICO! The exchange became parodied for a time while the ads were popular.

    One of the most watched "I've got good news" spots was a soap opera parody featuring television actor Sebastian Siegel. In another series of ads, a GEICO pitchman is played by actor Jerry Lambert in an extremely bland and understated way, parodying the stereotype of an insurance man, such as reading to a group of uninterested children from a book of fairy tales about insurance, watching a view of cats in the living room where a gecko is standing on the couch, relaxing on a hot tub with a couple, and a flashback about "Honk If You Like".

    In one segment, he reads a supposed e-mail from a viewer saying it would be "da bomb" i. Cut to the Gecko doing that dance smoothly and gracefully to the tune of a not-for-public-sale melody called "Sweet World" by a group called Omega Men, [16] which was used in the arcade video game In the Groove 2 and then back to the insurance salesman attempting to do the same dance, seemingly more stiffly than an actual robot would. The newest commercial featuring the GEICO gecko depicts the Gecko receiving a business suit from the salesman, in order to present a more professional appearance, but he declines.

    My Great Rides is a place for cycle owners to share stories about trips they have taken on their bikes, as well as post pictures of their motorcycles, and comment on other members' stories and pictures.

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    My Great Rides was taken down on 27 February But when they see me, they'll say, 'There goes Lauren Wallace; the greatest thing to ever climb into a race car. The commercials are sometimes presented in an interview fashion, where an unseen narrator speaks to the ambitious go-kart driver. New ads in this lineup include Lauren referring to himself as being, " miles away and ready to strike," and "lightning in a bottle.

    Introduced in 2 August , this series of ads features an E! These commercials were voiced over by narrator David O'Brien. Such questions have included in no particular order :. In , Geico began re-airing the commercials probably as to celebrate the 10th anniversary of the campaign. Starting in , there have been TV commercials in which a nursery rhyme , being read to the audience from an illustrated book entitled Short Stories and Tall Tales , turns into an ad for GEICO homeowner's and renters insurance:.

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    Near the end of , a new advertising campaign began made up of amateurish computer animated advertisements, supposedly made in 15 minutes, created with the computer software program Xtranormal. Starting in the summer of , a new series of advertising involved people discovering unusual ways to save money. This campaign shows two people in a sticky situation. One of them is not as worried as the other, explaining "I'm looking on the brighter side. From June to November , a family of TV ads came on where one person reads a GEICO ad, which has the well-known tagline often with the Gecko in it as well and a second person says "Everybody knows that.

    From September to September , a family of commercials featured people doing irrelevant or weird actions, while in the end the long-time endboard narrator says, "If [. It's what you do. Debuted in , these ads employ a satire of the technique of frame freezing , by showing live actors attempting to mimic a freeze-frame, often in awkward positions and sometimes assisted by intentionally visible stunt tools, such as suspension cords when paused in mid-air. The premise is that when viewing ads on sites like YouTube, usually a viewer cannot skip the ad until 5 seconds in then the commercial announcer saying "You can't skip this GEICO ad because it's already over" then the commercial announcer saying the GEICO slogan.

    If a user watches the entire video, events turn disastrous. Debuted in , these ads show the beginning portion of a 45—second ad before a blue screen disclaimer appears telling the viewers that the ad is being fast forward to the end portion so that they can get to their video faster. If an extended version of the ad or just the regular second ad is shown on sites like YouTube, the viewer is usually welcome to skip the ad when 5 seconds have been used. Debuted in July until February , these ads depict celebrities or historical figures in outlandish situations.

    These ads show a person seemingly in trouble, until they state that switching to GEICO could save you money on car insurance; at which point this unrelated answer is accepted as a great answer. Since , the announcer proclaims interrupting your life for multiple GEICO ads at the end of each ad and proclaims "We interrupt this message to bring you our logo.

    Since October , there has been a new campaign in which humorous situations are presented as spokesman Steve Tom says, "As long as [such and such], you can count on GEICO saving folk money. Since February , there has been a new campaign that breaks the fourth wall revealing the actors are actually in an advertisement for GEICO, as revealed by spokesman David Ebert. Starting in September , a new campaign began where people saying GEICO makes it so easy with an app, it's not just easy, it's a something easy.

    Additional wraparounds depicted an 80's family watching the commercials, inviting viewers to go to the GEICO website and vote for their favorite commercial, with the winner receiving a chance to be in a new GEICO commercial. The contest ended February 5, Technology Truths is a campaign about humorous uses of technology contrasted with saving money on car insurance.

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